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#4: Be Helpful - The B2B Playbook, Summary of Stage 2

The B2B Playbook

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Building Your Email List to Build Your Reach and Your Business Value

When you're posting your content and building that community on platforms like LinkedIn, Facebook, Instagram, whatever it might be, you're in effect renting space from those platforms. They could change the algorithm overnight and you get punished by that. That concept of borrowed space is very dangerous to a small business because we rely on that reach to get to our audience. So it's important to build an email list so that you can use that email to contact your audience whenever you need.

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