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Culture Is a Company in a Box
i wanted to create a company in a box for people who had the potential to essentially launt something big, right? And so culture essentially now takes iconic people am and we are starting with one person. We're starting with niomi campbell, who s a an iconic model candamadel, a supermodel in her own right. She's got flawlesskin. And we've done the work to senty figure out what market she needs to be in, what that neads to look like. The idea, the culture model, is to tally, be an equity partner with these people to build te business, a, fund the business, grow the business and then sell the business.