How to Make a Successful Marketing Campaign

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I know that some people who try to copy, even marketing, you try to copy someone's marketing campaign and it doesn't come off authentic because you weren't the one running that campaign. If you're doing exactly the word for word, you're going to come off robotic like those cadences you were talking about earlier. It's so much easier to add your own spin to it. I'm pretty active on LinkedIn, VIMM, I talk a lot about sales, marketing, and everything. Right now, on LinkedIn, I am publicly chasing Presidents Club. Every week I post my stats, how many emails I send, how many replies I got,. How many ops I created,

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?

Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.

Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?

0:00 Intro/Background

5:01 Cold vs. Warm Emailing

8:00 Cold Email Process

12:23 Using Marketing as a Salesperson

16:30 Marketing Pain Points

20:10 Defining ABM

26:30 Building Marketing Relationships

31:25 A Hill to Die On

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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