4min chapter

The War on Cars cover image

"Cars are Done" with Adam McKay

The War on Cars

CHAPTER

Authenticity in Climate Communication: The Yellow Dot Approach

This chapter explores the origins of the Yellow Dot project, emphasizing the importance of genuine insights from scientific interactions and the challenges posed by large donors in the non-profit sector. It underscores their innovative approach to climate communication, focusing on emotional engagement to drive public urgency and outreach.

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