Temu U.S. usership plummets, Spirit Halloween cancels season opener, brands go all-in on Dubai chocolate & Stanley 1913's next era
The Modern Retail Podcast
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Timu's User Decline and Market Challenges
This chapter examines the sharp decline in daily users of Timu in the U.S., which plummeted by nearly 50% due to the closure of the de minimis loophole and reduced advertising efforts. It highlights the implications of increased tariffs and competition from traditional retailers, as consumers shift their preferences. The discussion also reflects on Timu’s strategic challenges in adapting to changing market dynamics and consumer behavior.
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