A Sales System for All Personalities with Neal Tricarico
The DigitalMarketer Podcast
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The Three Prod Approach in the Audit Assassin Train
The three prod approach that we implemented ultimate growth in the audit assassin train really fits in the marketing space as well. You ultimately want to help the prospect uncover the gap, write, the gap between where they are and where they want to be. I think the thing that kind of turns people off, an agency or business wants the retainer because it gives them certainty that they're going to have ongoing revenue. But what the prospect really wants is the outcome. So if you can show them that outcome and get them associated around at that result, and then you back out, it's only natural that they'llwant you to take them through something that they can track and measure along those milestones to
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