Commercial Strategy: Advertisers, Print, and Global Ops

Lauren’s guests are Bedford Media proprietor Karlie Kloss and editor Thom Bettridge, whom she hired a while back to relaunch i-D magazine. Lauren asks Karlie why she’s interested in building out Bedford, which is also behind the forthcoming relaunch of Life magazine. Karlie and Thom also discuss their vision for i-D, 45 years after its founding.

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