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Do You Care More About Your Allies?
The study looked at how ingrained is this or how arbitrary is it? We brought new participants in and we said, here's a coin, toss the coin. If it's heads, you're an Augustinian; if it's tails, you're a Justinian. And they get in the scanner and they see a thing on the screen says the Augustinians and Justinians are two warring tribes. Then you see a bunch of hands, some are labeled Augustinian and some are Justinian. Now you care more about whichever team you're on than the other team even though it's totally our objective.