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A masterclass in crowdsourcing, w/Duolingo's Luis von Ahn

Masters of Scale

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Harnessing Crowdsourcing for Growth

This chapter discusses the power of crowdsourcing in driving business growth, with a focus on successful examples like Duolingo and CAPTCHA. It highlights the importance of aligning audience motivation with business objectives to effectively leverage user contributions. The narrative traces the evolution of these innovative techniques, underscoring the significance of user experience and problem-solving in technology.

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