The grateful dead so hypnotized or delighted their audience that everyone who loved the grateful dead became an ipso facto salesman for the grateful ed. What's really important here, if you go back to the band in the tea shirt example, is not just you wearing a tea shirt in a room by yourself. It's the meaning that gets conveyed when you show up to the next thing,. And then you both see each other, and you look across the room and you go, nice. That's what it's awful, you can replace band concert tea shirt with one of my cowokers has a really great story she likes to tell about leaving safora with the big bag of safora

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