Golden Chick's Menu Innovation Strategy for 2023

A menu innovation sits at the forefront of our plans for 2023 says Mark Palmer Lee, president and chairman of Golden Chick. The popularity and rave feedback that has surrounded previous creations like the big and golden and Nashville hot gave us the inspiration. It was consumer tested extensively. And we are very optimistic about success. There's a lot going on with that sandwich. A fresh, big bun. Hand-breaded chicken breasts. Plus our signature lot of zing sauce. Four pickles is the square. That's not the five as the closest you get. We had four successful limited time offering campaigns, each driving double digit traffic counts. Our late, OK, big and wicked chicken sandwich was