The Black Friday Episode
The Andrew Faris Podcast
00:00
Send More Emails Than You Think
Don't send essays on Black Friday, Saturday, Monday weekend unless you are the greatest copywriter in the world. Don't try to be ads. Start running your ads earlier than you think. People will window shop throughout November and they're going to come back to this brand and check them out on Black Friday,. I'm going to check them out then and see what happens. If you don't think they'll buy then, they're not going to buy ever from you. So just get rid of them.
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