Building a Brand with Resilience

Entrepreneurship isn’t just wins—it’s setbacks, pivots, and standing back up when things get tough. In today's episode of the Kreatures of Habit Podcast, Cuts Clothing founder Steven Borrelli shares the unfiltered truth about building a business that lasts.

Steven joins Michael Chernow to break down the highs and lows of entrepreneurship—how to keep going when the setbacks hit, why building culture matters, and the mindset it takes to stay in the game.

Further, Steven opens up about his viral letter to the President, the lessons from turning struggles into growth, and how he’s building a brand that stays true to its values. Whether you’re a founder, entrepreneur, or just chasing your next big move, this conversation will hit home.

TIMESTAMPS:

1:30 Will Cuts become a billion-dollar brand?

10:26 When dreams turn into nightmares: how to keep moving forward

23:46 Why founders need patience, endurance, and belief in themselves

30:14 Steven’s morning routine

39:17 Building a brand that aligns with your values and creates community

50:19 How an Oura Ring impacted Steven’s sleep, and a sleep ritual that may surprise you

If you enjoyed this episode, don’t forget to subscribe to the show and leave a review—it helps us keep bringing you conversations with the founders, creators, and leaders shaping what’s next.