Cruise Ship Wars | Making Waves | 2
Business Wars
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Cruise Crisis: The Turbulent Waters of Innovation
This chapter examines the cruise industry during the late 1970s, focusing on Carnival's bold strategies and the resulting industry tensions, particularly with Norwegian Cruise Line's renovations. It highlights a critical crew strike aboard the Mardi Gras, showcasing the internal conflicts and external pressures facing Carnival as Mickey Arison steps into leadership. Amidst the chaos and negotiations, the narrative presents a pivotal moment in the company's journey towards aggressive fleet expansion and an evolving competitive landscape.
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