Everything Is Marketing cover image

April Dunford — Positioning, Product-Market Fit, and Creating a Category

Everything Is Marketing

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Marketing and Sales - How to Get to Market Category

I say, ok, this is a value i can deliver if i'm selling to businesses. What is the characteristics of a business that makes them really care a lot about that value? How do i tell from the outside that they might be a good target? I need this for marketing and sales, to know who they're going after. And then last bit is market category - am i better to describe this thing as emal or chat? Am i better to say, this is cmar c r m, or team collaboration? That's how you get to market category. So my methodology is basically, here's where we're going to start, and then here's how we're going

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