This is the culmination of a rupert murdock war on these digital tack platforms that he's been aging for an incredibly long period of time. And it's important to understand the amount of influence that modock still has in australia. He started in australiathe sort of like foundation of his empire. It's that where he makes most money now, but it's always sort of like been his base. The intinnet has kind of undercot the business model of a lot of newspapers that he very early, very early invested in.