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Don Norman: Putting the User Back in User Interface

Guy Kawasaki's Remarkable People

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The Normans Law of the Product Cycle

The first time Apple started USB-C, they only gave you one port. The Normans Law is the day the product team is assembled it's over-explegated and behind schedule. There should be people always studying because if you're in a company, you know what they're going to make,. But it doesn't get done.

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