The Success of Your SaaS Depends on the Success of Your Users : Ahrefs' CMO on How to Win Market Dominance
Marketer of the Month
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Do You Believe That You Must Deliver on the Value You Promote Virally?
We never tried again any any sorts of marketing gimics, where we would call our software ai powered mashing learning, neural networks and bla bloblas. We didn't try to use any fancy language too to ourselves as some one or something we are not. I think that helped us to establish kind of a trusted brand, where people actually trust what were say and believe us,. And don't expect us to. Ah, i don't swindle them in any way. It sounds like a phrase, under promise, over deliver, instead of otherway around. And yet we do believe this to be true.
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