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These Social Posts Get the Best Clients

Freelance to Founder

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Targeting Typography's Audience

This chapter explores the strategic targeting of typography services, focusing on engaging designers and agencies rather than just retail clients. The speakers discuss the potential of productizing skills through workshops and online courses while emphasizing the importance of establishing a clear vision for creative professionals. They share insights on building authority in the field, navigating challenges in the industry, and finding successful career paths in calligraphy and typography.

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