The Importance of Storytelling in a New World

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I think storytelling is one of the most important things that we have as humans. I view having digital humans be able to tell those stories as an essential piece of that right and I want to help make that like look a certain way and feel a certain way in this new way. A lot of these ideas around ethics what's real or not should you be doing this seem quite passé now, but they're interesting conversations that are happening around AI NFTs where it's very familiar to what we did. It was pretty clear that people were gonna like leverage narrative media with virtual influencer virtual characters to shape our reality so how do we go in kind of like set some boundaries and some ways

You’ve probably heard of ‘Lil Miquela. The 19 year-old Brazilian-American inﬂuencer has millions of followers and has partnered with the likes of Samsung and Prada. But despite capturing the hearts of many, she’s not real.

But you probably haven’t heard her origin story. In this episode we take a trip back to 2016, to a world that looked much different to today, together with two of Miquela’s creators – Trevor McFedries and Isaac Bratzel – cofounder and Chief Design and Innovation Officer of Brud at the time.

We learn what inspired the experiment and what early signs indicated that Miquela was not just a novel idea. In a world where spinning up an influencer, we learn what it took to capture mindshare, the pushback they’ve received, what a “scalable influencer” means, and what they think is to come.

Resources:

‘Lil Miquela on Instagram: https://www.instagram.com/lilmiquela/

‘Lil Miquela on Youtube: https://www.youtube.com/channel/UCWeHb_SrtJbrT8VD-_QQpRA

Find Trevor on Twitter: https://twitter.com/whatdotcd?lang=en

Find Isaac on Twitter: https://twitter.com/izykbenjamin

Find Brud on Instagram: https://www.instagram.com/brud.fyi

Isaac’s new avatar company: https://www.avataros.com/

Timestamps:

00:00 - Introduction
02:18 - The key insight
04:05 - A new breed of influencers
06:25 - Miquela’s aesthetic
09:30 - Early signs of success
13:01 - Narrative and fan engagement
16:45 - The technology
18:14 - Expanding past Miquela
22:34 - Traction and generative AI
26:45 - A new reality
31:55 - Early pushback
33:38 - Misunderstanding reality
36:23 - Fear of new technologies
37:47 - New technological unlocks
41:13 - Scalable influencers

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