How to Target Advertising Based on Audience Data

The online retail giant said this season Thursday night football sponsors will be able to send different creative messages to different targeted audience groups. For example, an automaker could send a sports car spot to younger viewers and SUV ad to sports and outdoors enthusiasts. The audience based creative capability will be available during pre and post game shows as well as year two of the Amazon music live concert series streamed after TNF didn't know that was a thing.