52. What’s not going to happen in marketing?
Future Proof
00:00
Agencies Need to Think About Creativity
Agencies do have to start to think about how they transform themselves young. What does creativity mean now? It's a very different proposition to even five years ago. If i were in the unlikely position of running an agency, which i'm very, very, very glad i'm not, i would be seriously considering the idea of building a mobile, first creative studio within the agency. But branter, as in bran bantering o each others, it mayes e, it makes me genuinely homicidal,. partly because it's a horrible portmanteau word that should never have existed. Andithink yourl right. You have never known wank until you have experiencedt
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