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#217: Rethinking Privacy with Jodi Daniels

The Analytics Power Hour

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The Challenge of Privacy in the Age of Legacy Crash

Privacy is often thought of as a compliance activity like if I don't do something then there's a fine. Many executives will say well I want to take the least approach possible without appreciating how it can help their business. If your products really data heavy you know anyone in the health and financial space if I don’t feel comfortable I'm not going to give you my data or sign up with you so their privacy is actually and should be part of the marketing conversation.

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