The Challenge of Privacy in the Age of Legacy Crash

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Privacy is often thought of as a compliance activity like if I don't do something then there's a fine. Many executives will say well I want to take the least approach possible without appreciating how it can help their business. If your products really data heavy you know anyone in the health and financial space if I don’t feel comfortable I'm not going to give you my data or sign up with you so their privacy is actually and should be part of the marketing conversation.

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.