Winemaking vs. Mother Nature
Crash Course
00:00
The Importance of Tourism in South Africa
In terms of production, I think we're saving in the world by volume. What percentage of the global wine industry does the South African market account for now? It's very small. We've seen tourist levels in the last two years that has surpassed pre-pandemic levels. If you look at the difficulty we have in establishing a footprint overseas, but you have the strong numbers of overseas tourists coming to South Africa, what is there not to like about visiting South Africa? The exchange rate is very much in visitors' favour. Effectively coming to a first world country, people like to know that they have connectivity.
Transcript
Play full episode
