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Robert Louw - Wexer & The New Business Model of Fitness

Future of Fitness

00:00

How Can We Rebrand the Fitness Industry?

I agree with the sentiment that gyms aren't going anywhere for sure. The people just need a place to go. And my wish, I guess, would be that we kind of rebrand the whole industry overall. We've, in most people's minds, is a fat loss program. So when you look at like traditionally where the fitness industry has been, how can we rebrand to start attracting more people?

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