SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Building a Distinctive Asset
If an asset that you're trying to build isn't there, you need to ask, why is it not there? And then lay it on top of that, i would always say, in your organization, nominate a distinctive asset champion. There's no one formula or full proof winning combination that works every time. You know, it's about odds and risk attached to some creative approaches based on what has and hasn't worked in the past.
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