How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Importance of Emotions in B2B Decision Making
Most people believe that B2B decision making is just rational and price-based, but there's that emotional component to it. Emotions are the best predictors of behavior. Can you measure emotions? Oh, yes. So what we do and Roxas Jormungar with UKG is fabulous at this. A Dow measures enjoyability. Customers who are exhausted, very deliberately intend never to purchase any more products in this company again.
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