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Rui Ma - Talking China

The Business Brew

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The Future of Commerce Is Here

Life streaming was already really hot in china as an entertainment. The biggest player in the space, though, is alibalba. And they really threw themselves into live commerce. Ali baba has single stay, which is the chinese version of black friday. It's like a huge shopping event in china where every merchant will participate. So i do expect life commerce to come here into the west. I think it's just slower than it happened in china,. for various reasons.

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