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Mark Shapiro is The Main Event

Marchand Sports Media

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Navigating Sports Broadcasting Negotiations

This chapter explores the complex negotiations between major sports leagues and networks, focusing on deals involving WWE, UFC, NBA, and NFL broadcasting rights. It highlights the strategic relationships, viewership metrics, and risks associated with these partnerships, alongside reflections on impactful personalities in sports media. The discussion also emphasizes the evolving landscape of sports broadcasting and the potential for future growth, particularly in direct-to-consumer streaming.

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