We finished unpacking 10 steps to make your website irresistible to donors in last Friday's episode, and there were some serious questions and interest around creating a freebie and welcome series from our attendees. So we decided to break it down for those who might be stuck. You might be asking, "Well, I got their email address. Now what?" No worries, friends. We got you👊 Join us as we outline how to create an irresistible freebie then breakdown how to employ a drip email welcome series to engage your donors from the beginning. And do it genuinely and with heart. Let's do this!
Episode Overview
- What happens when you get that email address? The steps after are crucial (2:20)
- Start with a goal. One of the greatest goals you can have is to grow your email list (3:40)
- The importance of a welcome email: they are 4x more likely to be opened and 5x more likely to get click throughs (4:30)
- Hack: utilize freebies! Provide value add for your community (6:00)
- Examples of freebies you could implement today (6:20)
- Utilize automation: in today’s world, there are lots of different ways to automate this (8:30)
- Work on your tone: get rid of the robotic corporate voice. Talk to them like they are humans (9:40)
- Humanize the organization (10:20)
- Think of the welcome series as a journey. Create multiple connection points over the days, months, and years (11:00)
- Don’t know where to start? Try this 3 part cadence (13:20)
- Be strategic about your schedule: turn someone into a donor in 3 weeks (20:00)
- Join our Good Community!
For more information and episode details visit: www.weareforgood.com/episode/89
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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