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The Power of Brand Leadership w/ Marc Speichert, Four Seasons Hotels & Resorts

Marketing Vanguard

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The Role of Marketing Executive With a Marketing Background

When you joined Loyale, it was a role that didn't exist. How do we almost kind of shape the business strategy? And then how does the marketing capability kind of enable that? That helped us shape strategic choices in terms of category entries or the types of capabilities that we needed to put in place to get there.

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