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Podcasts and Atalanic Analytics - What You Need to Know
There's a huge arbitrage right now between n the user listener numbers and engagement on podcasts as a whole medium. The only way you can solve this, is to own the full stack and bring it together. So scrips bought stitcher last month for four and a half million dollars in cash.
The meta show: Ben and David turn their gaze inward and examine the podcasting industry through E. W. Scripps’ recent acquisitions of the Midroll podcast advertising network and Stitcher podcast client. Featuring discussion of our own product process and metrics at Acquired.
Sponsors:
ServiceNow: https://bit.ly/acqsnaiagents
Huntress: https://bit.ly/acqhuntress
Vanta: https://bit.ly/acquiredvanta
More Acquired!:
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Listen to the best highlights from the podcasts you love and dive into the full episode