In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.
An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.
This packed discussion touches on:
- The value of ABM and ABX to get more results
- Why sales and marketing struggle with systems
- How companies are missing the mark with ABM
- The problem with marketing picking top accounts
- The problem with how departments are measured
- Why you want to be a soccer team
- Getting poked by a spear doesn't feel so good
- The evolving role of AI and the future role of marketers
- What's next for Demandbase
- Jon's love for yoga is a real thing
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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