Small and medium sized businesses should avoid big business marketing. You don't know what your agender is, you've probably got a very different gender to some of the large businesses that are doing marketing. A lot of these large companies, theyve plan their marketing years in advance,. They've got millions of dollars to spend on these campaigns. Whereas you've got maybe ten thousand dollars or a hundred thousand dollars and a few months to get a result. And so you need a different strategy. So copying or modelling somebody else's strategy who's working at a completely different level is probably not going to work for you. Ito sounds like keeping a top of mind is important for people, lets so