Statistical Significance in Hypothesis Testing
Linear Digressions
00:00
Is the Orange Button Better?
In an A-B test, you want to see whether making your button orange or green will get more clicks. It's very important for A-B tests that it be a random assignment. You can't say like, okay, we're just going to sign all of our early users, the orange button and the later users, the green button. And so in this case, it's worth calling out explicitly that there's kind of a status quo option, which is keeping the green button, and then there's the razzle-dazzle new thing, which is the orange button.
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