Building a booking pipeline

“I’ve been a caterpillar. You know, what do caterpillars do? They collect, they eat, they stock up, they build up until they get a calling that says build yourself a chrysalis. And that [chrysalis], for me, was leaving public service.”

Welcome back to The Speaker Lab podcast! Today’s episode features Marcy Grossman, whose career path took her from criminal psychologist, working in federal prisons, to Canadian ambassador in the United Arab Emirates, and now to the world of professional speaking. Host Grant Baldwin guides us through Marcy Grossman’s candid journey, revealing the authentic highs and lows behind building a business as a speaker.

Less than a year ago, Marcy found herself in what she describes as the “dark valley of despair”—overwhelmed by anxiety, negative self-talk, and the fear that her stories wouldn’t matter. But instead of giving up, Marcy turned to The Speaker Lab podcast and program, discovering a supportive community, actionable frameworks, and the structure she needed to move forward. Grant and Marcy dig deep into what it really takes to pivot into the speaking industry. You’ll hear how Marcy leveraged her hard-earned experience, learned to embrace the nerves and adrenaline of being on stage, and realized the key to success is trusting the process.

Additionally, the episode covers how speaking can fit into a broader consulting or coaching business, the challenges behind the scenes that most speakers face, and practical tips for building momentum, managing self-doubt, and packaging your unique story. If you’re a speaker in the making, this conversation will remind you that setbacks are part of the journey, and that the stage can be a place for anyone willing to put in the work!

You’ll learn:

• About Marcy’s career as a criminal psychologist
• Gaining confidence through repeated experience
• How to cope with self-doubt and feelings of failure
• To reframe setbacks and regain momentum
• Learning and implementing a booking pipeline
• How speaking is largely driven by business process
• Expanding your offerings beyond just speaking
• And much, much more!

“Many of the speakers I have met are people that have messages in their heart, and that’s why they’re unstoppable.”

Episode Resources

• Marcy’s Website
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• Book a Call with The Speaker Lab
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• Join The Speaker Lab Community on Facebook
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• Subscribe on Spotify

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