22min chapter

Fidias EU Parliament cover image

Are You In Control Of Your Decisions? - Dan Ariely

Fidias EU Parliament

CHAPTER

Manipulating Behavior for Engagement

This chapter explores how big companies like Facebook, Instagram, and Google manipulate our behavior to increase engagement with their platforms. It discusses the parallels between addictive food properties and the tactics used by these companies, questioning their motives and long-term well-being concerns. It also touches on the strategies used by other entities, such as supermarkets, to influence our purchasing decisions.

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