Navigating Ethical Challenges in Marketing

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brands need to keep their reputations intact.

Gayla dishes on her wildest moments in brand protection, like tackling digital piracy in Malaysia, and why she’s more interested in building a global compliance empire than sipping wine in some quiet vineyard. You’ll hear about her frustration with brands who don’t know what their affiliates are up to and her absolute favorite part of the job: outsmarting digital tricksters with creativity that would make any detective proud.

If you’re a marketer, a compliance geek, or just love a behind-the-scenes look at the battles waged to keep brands safe, this episode’s got it all: drama, laughs, and insights that might just save your brand from its next big disaster.

Keywords: Compliance, Brand Protection, Digital Marketing, Affiliate Marketing, Online Fraud, Pesach Lattin, Gayla Huber, Integrity Shield, Brand Safety, Digital Strategy, Marketing Challenges, ADOTAT Show