RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory
The Content Byte
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The Importance of Tone in Content Marketing
I think as work at home stays more common and accepted that freelancers opportunities are going to open up. The biggest challenge I see from people transitioning is writing in the brand voice. So it's not saying you're not a great writer, it comes down to what's called tone. It's sentence choice, a sentence structure, it's sentence length. Everything in content marketing has to be written like it comes from the company. And I think that's the hardest thing to learn for journalists. If a client ever says, I don't like this, what they're saying and they don't know how to say this is you got the tone wrong. Mm hmm. Yeah.
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