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Ep33: Disrupting the $1.5 Trillion Insurance Industry; w/ Hadi Radwan co-founder @ Asteya — Product Market Fit podcast
Product Market Fit
The Cost of D2C and Agents
When you go with the B2B2C space through agents, well, the customer acquisition cost technically is very, very small. But if you're selling car insurance, which is a commodity, mandatory product, most of the time, you'd see the switching costs very low. So that's what's bad about D2C space. Google and Facebook make the most money than these insurance companies tend to lose. And we've seen the trend. Everyone now say, hey, now the agent is my friend.
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