The Psychology Behind the Scent of Chocolate Chip Cookies

Psychology provides us with a framework and a path forward to improvement. In this case, i use the same framework for pricing strategies i do for change. It's about the way that that is presented is more important than the change itself. We were definitely buying, unless it was ridiculous and they're like hundred dollar cookies. And there are multiple concepts of behavior economics incorporated here. But it's also important to note all the same thing happened. The same things happened in both scenarios, but in a different order.