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Getting started with dynamic pricing - Vishal Kapoor on The Product Experience

The Product Experience

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The Importance of Pricing in Marketplaces

In economics 101, how it works is imagine that you have a bunch of suppliers, people who are giving a product. As the prices start to decrease, more and more people will come into the market list,. And they want to purchase at a lower and lower price. So there are situations where you have more supply than demand or under supply. Surge pricing is a technique of dynamic pricing which uses market dynamics but then varies prices depending on how do you want to manage and restore equilibrium back to the marketplace.

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