The Zero Moment of Truth

agogl calls this idea of changing the title of messages to the felt needs that people are actually asking. And what we saw within 30 days was an expedential increase in the number of views we got for those videos that were retitled. The viewing time, like it was anywhere between 95 and a hundred, 25 % increase in 30 days. They show up on the first page of search resultst exactly. That's what, that's what agogl calls the zero moment of truth. So its superinprtent, superinpordent. It took me ages. But all i did was change the title of the message. Didn't do anything else. Same message, same