3min chapter

HSBC Global Viewpoint: Banking and Markets cover image

Under the Banyan Tree - China's online retailers are going global

HSBC Global Viewpoint: Banking and Markets

CHAPTER

Expanding Strategies of Chinese Internet Giants into Global Markets

Exploration of strategies used by Chinese internet giants to break into the US and European markets with budget-friendly products and innovative business models, while comparing the geographic approaches of platforms like Timol and Alibaba.

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