We want to make sure it's stable, that people like it, that it's for creators. We're seeing first each country adopts its own unique flavor of how culture shows up in a performative, shortform of idio. And like i said, we'll wait and see kind of what happens next. I feel like i've done some episodic stuff that can be short on i g t v. I feel like it could live there too. All right, i got it like the last i've an idea for a o k, how to succinctly wrap it up. So, ah mali, you i want to float some video ideas have at you, and then...