The Rise and Fall of Machinima

This chapter explores Machinima.com, a platform that championed digital storytelling through video games, tracing its journey from a niche website to a YouTube powerhouse. It highlights the predatory contracts with creators and the challenges it faced post-investment leading to its decline and eventual absorption by Warner Media. Additionally, it compares Machinima's fate with other streaming platforms, discussing broader challenges in the digital media landscape.