363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview
The Foundr Podcast with Nathan Chan
00:00
How to Create a Great YouTube Ad
The hook is important because with YouTube. We're talking, you know, the majority of the type of ads we run today. You got to be very specific. If you want someone to register for a webinar or buy your product. Your hook should be as relevant as you can to where they are already so that you can connect with them based on where their mind say that. That's really what a really strong hook is going to do. Well, they really do do two things. They also open loops, which is another strategy you probably heard of before but I like to use open loops. And then we like to segment our audience based on,. you know, where they may be
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