218: Building a $1M/Year Dev Ed Business (with Adam Wathan)
The Art of Product
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The Crazyest Selling Things About Refactoring UI
The book sold more than $40,000 the night before it was released. You have to keep a schedule of sending out an email every single week. It doesn't just have to be like news about the actual thing. Just give people interesting stuff to read that feels related enough to the reason they signed up.
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