The penopticon metaphor has this tendency to reduce surveillance down to a very simple minded tale about government spying. But what if it's not just the nsa in the tower? What if yahu, facebook and gugl are up there as well? And what if they're surveiling us, not the government, but for advertisers, marketers, or even themselves? This is where thePenopticon metaphor ckind of fails us. We need something that encourages us to deal with the varieties of surveillance experience, not one that reduces everything to government spying. After the break, three reasons why the penoptacon needs to be burned down. I've got a lot of people i'd like