How Darmesh Iterated on HubSpot's Culture

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The culture code deck has grown from 16 to 128 slides. Darmesh is still iterating on HubSpot's culture to this day. For the rest of this episode, we're going to focus on four key components of the culture code. We'll see how Darmesh defined and sold each component as if it were a product.

Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

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